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“Tuff-N-Uff has a new partner: Justice Entertainment Group.
Written by aaric    Tuesday, 19 April 2011 16:51    PDF Print

Justice Entertainment Group (JEG) is a full-service entertainment, sports and event company that specializes in producing and promoting entertainment and sporting events in arenas, stadiums, theaters and nightclubs around the globe, as well as creating crowd-pleasing content for television and motion-picture projects. With this new partnership, JEG is now committed to expanding the highly respected Tuff-N-Uff brand worldwide.


JEG will become Tuff-N-Uff's promotional partner for all live events, as well as all future television and Internet broadcasts. The Las Vegas-based Tuff-N-Uff promotion will continue to run the nation’s most-respected amateur MMA fight league on a day-to-day basis, and JEG will assist in the coordination of all aspects of live-event operations, including promotion, production and the monetization of digital media assets.

“Over the years, Tuff-N-Uff has been approached by many companies interested in creating a partnership,” Tuff-N-Uff president Barry Meyer said. “What attracted me to JEG was their experience and history in working with and as fight promoters, along with their extensive knowledge and relationships within the entertainment industry, including venues, casinos, and sponsorship relationships around the country."

“JEG’s vast contacts in the entertainment and sports industry, coupled with a long history of either putting together or partnering with some of the biggest boxing pay-per-view events ever, made it clear that JEG was the right partner for Tuff-N-Uff.”

JEG president and CEO Daren Libonati, who brings more than 23 years of live-event experience to the table and has hosted such prestigious events as PRIDE Fighting Championships, the NBA All-Star Game and a multitude of championship boxing matches, is equally excited about the new partnership.

“JEG believes in the growth potential of Tuff-N-Uff and their unique business model with aspiring amateur fighters,” Libonati said. “We are thrilled to be working with the Tuff-N-Uff promoters Barry and Jeff Meyer. We have watched from afar, waiting for the opportunity to meet these successful brothers. Once we were able to share some of our ideas on how we believe we can grow this product, the smiles began."

“Our principles of business are very simple: Every day we must meet the needs of our partners, and if we do that well, then ours will also be met.”

JEG and Tuff -N-Uff will put on their first event on Friday night May 27, 2011 at the Cox Pavilion.   Tickets will go on sale Friday, April 29, 2011. For Tickets Log on: unlvtickets.com, tuffnuff.com| Call: 739-FANS | Visit: Town Square Las Vegas, all Station Casinos and Fiestas.

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